Responsibilities

• Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives.
• This includes supporting with inputs on strategy, campaign design inputs, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.) as well as ensuring proper campaign execution (promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting) and ensuring accurate deployment of targeted marketing.
• Additionally, this position will drive strategy and execution on special projects given (i.e.: supporting targeted marketing for a key product category, special services, and partnership with cross functional teams such as Finance, Social, Merchandising, Stores, Education, ECOM, etc)
• Drives campaign execution for targeted marketing content, promotions, co-ops and coupon requests, including coordinating cross functionality and with external vendors to ensure quality and on time execution.
• Ensures details of projects are recorded on internal schedules and all deadlines are met.
• Special Projects (ad-hoc support on key business driving projects which include strategic input, ideation, and coordination of resources, partnering with cross functional teams and ensuring accurate execution)
• Participate in planning sessions and help develop full channel CRM/marketing plans.
• Other CRM support.
• knowledge, skills and abilities: College degree – Marketing, Business, other related fields.

Requirements

• College degree – Marketing, Business, other related fields.
• Entry level – 2 years experience
• Proficient in Microsoft Office products.

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match.
• In house salon with complementary services and a varied selection of food options at our corporate campus.
• Sally Beauty and CosmoProf Professional onsite store with merchandise discounts.