Responsibilities

• Build and launch with precision - Design, build, and deploy automated email and push campaigns, complex multi-step workflows, and audience segments that reach the right users at the right moments across the customer lifecycle from onboarding through re-engagement.
• Personalize the customer experience - Serve as a hands-on expert in our CRM platform (Iterable), implementing personalization logic using user and catalog data, configuring triggers and dynamic content, and ensuring every campaign is set up correctly before it goes out the door.
• Drive operational excellence - Develop, document, and enforce best practices and workflows for CRM operations. You'll maintain and continuously refine our QA processes to ensure campaigns launch accurately, on time, and in compliance with data privacy requirements.
• Maintain channel health - Build and maintain automated alerting systems that allow the team to detect and respond to campaign issues quickly. Monitor email deliverability, maintain IP health, and proactively surface recommendations for improvement.
• Elevate the team's capabilities - Become the go-to resource for CRM tooling and platform capabilities. Evaluate new tools and technologies, develop repeatable processes to improve team efficiency, and partner with third-party vendors to troubleshoot and resolve technical issues.
• Enable experimentation - Operationalize A/B testing and audience experimentation frameworks, ensuring the team can run tests reliably and extract meaningful results to drive continuous improvement.
• Collaborate cross-functionally - Partner closely with CRM strategy, Analytics, Product, Engineering, and Creative teams to ensure campaigns are technically feasible, properly instrumented, and delivered on schedule.

Requirements

• CRM Platform Expertise: Extensive hands-on experience with at least one major email service provider, ideally Iterable or Braze. You can build sophisticated workflows, manage data integrations, and serve as a platform administrator for the broader team.
• Personalization & Dynamic Content: Strong experience implementing personalization logic using user attributes, behavioral data, and catalog data, including templating languages such as Handlebars, Liquid, or AMPscript.
• Data & Segmentation: Solid understanding of data structures and segmentation logic. Ability to interpret customer data and identify the right audiences for targeting.
• HTML/CSS: Proficient in HTML and CSS for building and troubleshooting email templates.
• API & Integrations: Familiarity with API integrations and webhooks used to connect marketing tools and data sources.
• Problem-Solving: Excellent problem-solving skills to troubleshoot technical issues, data discrepancies, and campaign-related challenges.
• Process Optimization: A knack for identifying inefficiencies and developing new processes, workflows, and best practices to improve operational excellence.
• Attention to Detail: Meticulous attention to detail is crucial for ensuring campaign accuracy, data integrity, and regulatory compliance.
• Project Management: Strong project management skills to manage multiple campaigns and projects simultaneously, ensuring timely and flawless execution.
• Proactivity: You don't wait to be asked - you spot opportunities to improve how the team operates and follow through on implementing them.
• Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams, including engineering, product, and marketing.

Benefits

• Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)
• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
• Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
• Have Some Fun! – Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities