CRM Operations Manager

USA (Remote)

$82K/yr – $122K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end CRM and email program execution across platforms, from design and production to testing, deployment, and governance.

  • Lead campaign construction, testing, and deployment with cross-functional teams
  • Verify audience accuracy, personalization, and tracking across channels
  • Ensure governance, documentation, and schedule adherence

Job Description

Responsibilities

  • Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO
  • Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives
  • Translate creative assets into production-ready customer communications
  • Partner with Email Design Leads to implement email designs accurately across templates and platforms
  • Collaborate with Copywriting teams to ensure messaging is implemented correctly
  • Work closely with QA to validate functionality, rendering, personalization, and audience targeting before deployment
  • Coordinate with GTM teams to support campaign schedules and launch readiness
  • Configure audience segments, dynamic content, links, personalization, and tracking parameters
  • Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated for campaign execution
  • Conduct end-to-end testing across devices and email clients

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field
  • 5+ years of experience in CRM operations, email marketing, campaign execution, or marketing automation
  • Hands-on experience with SFMC, AJO, or similar platforms
  • Experience building and executing email campaigns using templates and modular content systems
  • Understanding of email marketing best practices and audience segmentation
  • Experience collaborating with creative, copywriting, QA, marketing, and technology teams
  • Strong attention to detail and ability to manage multiple campaigns
  • Knowledge of email rendering, testing methodologies, and QA processes
  • Strong organizational, communication, and project management skills
  • SFMC, AJO, or related certifications are a plus

Benefits

  • We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
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H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955
Kansas City, Missouri, USA
16K employees (361 in marketing)
72% recommend to a friend
79% CEO approval

Salaries

Posted range

$82K/yr – $122K/yr

Taken straight from the job posting.

See all H&R Block salaries

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CRM Operations Manager

H&R Block · USA · Remote