CRM Marketing Manager

New York City, NY (Hybrid)

$135K/yr – $165K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end CRM program development and optimization across email, SMS, push, and in app messages with hypothesis-driven testing and cross-functional collaboration to hit engagement and conversion targets.

  • Campaign ownership: end-to-end from list creation to deployment and analysis.
  • Testing & optimization: A/B/MV testing to meet business goals using multiple channels.
  • Delivery, metrics, and triggers: monitor health, frequency, opens/clicks, and downstream outcomes like sessions and bookings.

Job Description

Responsibilities

  • Owning end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis
  • Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals
  • Brainstorming new campaign ideas and collaborating with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision
  • Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications
  • Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly
  • Driving engagement booking targets
Zocdoc logo

Zocdoc

3.8 Glassdoor

"Zocdoc is the leading healthcare marketplace that aims to help every patient find and book every type of care. Each month, millions of patients visit Zocdoc.com or use the Zocdoc app to find quality, in-network doctors, see their real-time availability, and instantly book appointments for in-person or virtual care. Zocdoc doesn't just make healthcare easier, it also accelerates patients' access to care with the typical appointment happening within 24 to 72 hours of booking.While Zocdoc's mission is to give power to the patient, the company supports healthcare providers, too. Doctors across every state, specialty and segment — from solo practitioners to large hospitals and health systems — rely on Zocdoc to grow their practice, at every stage. With Zocdoc, they can reach new patients where they’re seeking care, save staff time with tools that integrate into their practice software, and delight their patients through great experiences that keep them coming back. Overall, Zocdoc delivers the seamless, modern healthcare experience patients deserve.Before joining the conversation, please review our community guidelines: https://zocdoc.me/social

Founded in 2007
New York, New York, USA
1.2K employees (103 in marketing)
67% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
8.1M
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
54.5%
Direct
38.2%
Referral
5.7%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
77 (6% of company)
Median Career Experience
15 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$375.9M
Last Raise
$150M
Private Equity, 5 years ago

Funding History

  • Feb 2021
    Private Equity • $150M
  • Jul 2019
    Series D
  • May 2017
    Secondary Market

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