CRM Marketing Manager

Newport Beach, CA

$115K/yr – $140K/yrSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end CRM and lifecycle engine for a luxury hospitality brand, building segmentation, journeys, and triggers that drive retention and guest lifetime value.

  • CRM Infrastructure: Design and own foundation, segmentation, and lifecycle triggers.
  • Lifecycle Communications: Create transactional, triggered, and dynamic messages across email and SMS.
  • Cross-Functional Collaboration: Align CRM with branding, partnerships, events, product, and data teams to hit growth metrics.

Job Description

  • Design, build, and manage end-to-end CRM, email, and SMS marketing programs
  • Build foundational CRM infrastructure from the ground up, including segmentation frameworks, customer journeys, and lifecycle triggers
  • Create lifecycle communications across email and SMS, including transactional, triggered, behavioral, and dynamic messaging
  • Develop campaigns that support branding, partnerships, events, and performance marketing
  • Optimize performance continuously through A/B testing, analytics, and conversion tracking
  • Partner with creative, partnerships, product, data, and operations teams to align CRM with broader marketing goals
  • Build reporting frameworks that grow retention, repeat bookings, and Guest lifetime value
  • Four or more years in CRM management, lifecycle marketing, email marketing, or marketing automation at a national brand
  • Four or more years building CRM strategies for premium, high-touch service within a luxury, hospitality, travel, or lifestyle brand
  • Two or more years in CRM integration, data infrastructure, or marketing analytics
  • Strong working knowledge of HubSpot CRM and marketing automation, including workflows, segmentation, and campaign management
  • A data-oriented mindset with command of segmentation, personalization, and lifecycle strategy
  • An understanding of how high-net-worth and ultra-high-net-worth Guests think, behave, and expect to be served
  • Excellent written and verbal communication, with strong presentation skills
  • Six or more years in CRM and lifecycle marketing
  • five or more years building full lifecycle programs for a national luxury brand
  • experience designing transactional, triggered, and behavioral programs across email and SMS
  • bachelor's degree in business, marketing, or a related field
  • A high school diploma or equivalent is required
  • Full-Time Employee Company Benefits
  • Go Rentals is an EEO-compliant employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, nation-al origin, age, disability information, marital status, amnesty, or military status as a covered veteran in accordance with applicable federal, state, and local laws.
  • 2 Weeks accrued Vacation with cash out program after 1st year
  • Generous Sick and Safe accrued time off program
  • Paid Holidays
  • Paid Birthday off
  • Cell Phone Pay of $40.00 a Month for hourly employees
  • $1,000.00 Referral Bonus Program for hourly employees
  • Employee Discounts for Auto Rentals (Friends & Family)
  • Employee Wholesale Auto Purchase Program
  • Perks@Work Program Member Ship - thousands of discounts for just about everything!
GO RENTALS logo

GO RENTALS

Go Rentals is an elite car rental service company with a special emphasis on service. Go Rentals was founded in 1995 to meet a clear need for a high-touch, quality vehicle rental service for discerning business and leisure travelers. Since its launch, Go Rentals has grown into a leading rental service company with unrivaled knowledge, experience, and passion for aviation and hospitality. Today, Go Rentals continues to cater to the needs of Guests as well as aviation, travel, and hospitality professionals, with an extraordinary level of personalized service, beautifully maintained vehicles, and a dedicated team who go to heroic lengths to make the travel experience enjoyable, memorable, and convenient.By fostering strong, meaningful relationships with clients and partners alike, Go Rentals has continued to expand its reach and reputation to airports, FBOs, world-class hotels and resorts nationwide. Go Rentals is committed to finding, training, and retaining the best talent in aviation, customer service, hospitality, and transportation, who share our company’s core values and passion for always putting the client first.With locations in Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Kentucky, Maine, Massachusetts, Michigan, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, South Carolina, Tennessee, Texas, Utah, Pennsylvania, Virginia, Washington, Washington D.C., and Wyoming, and service to over 100 airports and various 5-star hotels, we are there when you need us.

Founded in 1995
Newport Beach, California, USA
434 employees (49 in marketing)