CRM Marketer (Part-time Contractor) - Global Commerce & Retention at Realry | New York City, NY

Realry

CRM Marketer (Part-time Contractor) - Global Commerce & Retention

New York City, NY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the global CRM engine across markets, turning data into personalized journeys that activate, retain, and grow customers through automated omnichannel flows and localized experiences.

Global CRM Framework: define segments and a unified data pipeline across North America, Europe, and Asia.
Lifecycle Activation & Retention: plan campaigns for activation, onboarding, retention, cross-sell, and win-back with measurable impact.

Job Description

Responsibilities

Own the global CRM framework with market-aware segments and a unified customer data pipeline.
Define and report CRM KPIs (LTV, retention, reactivation, churn, engagement, loyalty) to drive strategy.
Plan and execute lifecycle campaigns (activation, onboarding, retention, cross-sell/up-sell, win-back).
Build scalable omnichannel flows across email, SMS, push, web push, in-app messaging, and rewards.
Evaluate, implement, and localize CRM platforms and marketing automation by market.
Develop segmentation logic, lifecycle journeys, and experimentation (A/B and multivariate tests).
Implement behavior-triggered and real-time CRM workflows using first-party data.
Analyze campaign performance (ROI, ROAS, ARPU, retention uplift) and derive strategic improvements.
Maintain data integrity and compliance with data governance and privacy regulations.
Collaborate with Product, UX/UI, Engineering, Data Science, Partnerships, and International Ops to align CRM with product roadmap.

Requirements

3+ years in CRM, retention, or marketing automation roles.
Experience operating in global markets (NA, Europe, Asia) or global consumer platforms.
Strong analytical skills with Excel, SQL, GA4, Looker Studio or similar tools.
Hands-on experience with Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Iterable, or similar.
Strong English communication for cross-team collaboration.

Nice to have

Degree in marketing, business, statistics, or related field.
Experience in fashion, e-commerce, marketplace, or D2C brands.
Experience scaling CRM in fast-growing startups or global orgs.
Data-driven decision making and problem-solving mindset.
Comfort working with diverse, international teams.

Benefits

Performance-based bonus program

Realry

Realry is a dynamic company that was founded in Seoul in 2020. It focuses on delivering a diverse range of products to customers worldwide, not limited to fashion but extending to various categories of items. Despite being relatively young, Realry has established itself as a significant player in the market by leveraging its innovative approach and commitment to quality. The company operates with a smaller team compared to some industry giants, which allows for agility and a personalized touch in its operations. This strategic setup enables Realry to adapt quickly to market changes and continuously enhance the shopping experience for its global customer base.

Founded in 2020

KOR

12 employees (5 in marketing)

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