Who We Are 

Founded in 2009 by sisters Kendall and Libby Glazer, Stoney Clover Lane is a lifestyle accessories brand known for customization, color, and playful design. We design and sell personalized accessories for travel and everyday use, with a strong focus on creativity, quality, and customer experience. 

Our teams work closely across product, creative, marketing, retail, and operations to bring collections, collaborations, and brand experiences to life. 

We are a fast paced, detail driven company that values collaboration, strong organization, and a deep understanding of our brand and customer. We believe great ideas come from people who care deeply about the work and take pride in executing even the smallest details well.

CRM MANAGER ROLE

Report to: Director of Digital 

The Sr. Manager of CRM will lead the strategy for customer acquisition, retention, and reactivation. The person will oversee the lifecycle journeys (email, SMS, direct mail) and brand’s loyalty program working to develop acquisition, retention and migration efforts to drive improve customer LV and brand experience.

Core Responsibilities

• CRM Channel Management & Execution:Partner with corporate teams and partnershipdepartmentto deliver daily/weekly email and SMS communications to drive and deliver site and retail store sales.
• CRM Strategy & Lifecycle: Develop and execute end-to-end lifecycle programs, including welcome series, win-back campaigns, and VIP rewards tailored totargeted campaigns to drive customer sales.
• Advanced Segmentation: Define customer segments based on purchase behavior (e.g., occasional buyers vs. collectors), demographics, and product preferences to drive relevance,frequencyand engagement propensity
• Retail Partner: Partner with store leadership at locations to design in-store personalized outreachprograms for repeat clientele opportunities
• Analytics & KPIs: Track and report on key performance indicators such as repeat purchase rate, churn, and CLV. Collaborate with data teams toidentifydrivers of customer health.Establish key metrics in forecasting and ROI for CRM efforts.
• Technology Management: Oversee the CRM platform (e.g.,Shopify,Klaviyo, NetSuite, Tulip) and ensure data integrity and privacy compliance.

Requirements & Skills

• Experience:5–7+ years in CRM or lifecycle marketing, ideally within retail orfashionbrand.
• Technical Savvy:Proficiencywith CRM systems and marketing automation tools; experience withKlaviyo, Shopify, NetSuite.CDP (Customer Data Platforms) is a plus.
• Fashion Instinct: A deep understanding of fashion trends, accessories craftsmanship, and the emotional connection customers have withbrand.
• Education:Bachelor’s degree in Marketing, Business, or a quantitative field like Data Science.
• Communication: Strong ability to translate complex data into compelling narratives for senior leadership.
• Hybrid schedule- 4 days out of NY office and 1 day remote 
• Salary ranges from 80-95k depending on experience