Responsibilities

• Lead end-to-end planning and execution of CRM campaigns across email, SMS, and push channels — including seasonal moments, Flash Sales, new product launches, onboarding, retention, and winback programs.
• Manage audience segmentation and targeting strategy in partnership with Data & Analytics.
• Own CRM briefs, QA, and deployment to ensure flawless execution and a best-in-class member experience.
• Analyze campaign performance using Excel, Google Sheets, and Tableau to uncover insights and inform future strategy.
• Develop and execute A/B and multivariate testing plans; interpret results and make data-driven recommendations.
• Identify opportunities to enhance campaign efficiency, engagement, and incremental revenue.
• Collaborate cross-functionally with Creative, Product, Merchandising, and Analytics teams to align initiatives and ensure maximum impact.
• Support process documentation and operational improvements as CRM efforts scale.

Requirements

• Bachelor’s Degree required.
• 4–6 years of experience in CRM, Lifecycle, or Email Marketing.
• Experience in DTC or eCommerce environments; subscription or membership business experience preferred.
• Proficiency with CRM platforms (Braze strongly preferred), ESPs, and analytics tools.
• Strong analytical skills — confident in navigating datasets, building dashboards, and mapping KPIs to revenue.
• Proven ability to optimize campaigns for engagement and ROI.
• Excellent project management skills — capable of managing multiple complex initiatives under tight timelines.
• Detail-oriented, collaborative, and curious — someone who thrives on iteration and continuous improvement.

Preferred

• Experience with loyalty, referral, or winback programs.
• Familiarity with multi-channel CRM and direct mail campaigns.
• Strong creative instincts and appreciation for storytelling and visual design

Benefits

• Initial equity grant and comprehensive medical, dental, and vision coverage.
• Hybrid work model — 4 days in-office, 1 day remote
• Generous perks, wellness benefits, and employee discounts.