Responsibilities

• Build the CRM Growth Strategy
• Own KREWE’s Email & SMS strategy and roadmap, with a focus on driving revenue, engagement, retention, and customer lifetime value.
• Lead the integrated CRM calendar across campaigns and lifecycle communications, connecting brand storytelling, product priorities, and commercial goals.
• Partner across Marketing, Ecommerce, Retail, and Events to identify where CRM can unlock incremental customer and business growth.
• Evolve the Customer Journey
• Build and optimize automated lifecycle journeys across key moments from acquisition and welcome through post-purchase, cross-sell, retention, and win-back.
• Develop smarter segmentation and personalization strategies using customer behavior, purchase history, engagement, and other relevant signals.
• Identify new opportunities to deepen customer relationships across digital and physical touchpoints, including loyalty, clienteling, and omnichannel CRM.
• Bring It to Life
• Own end-to-end execution across Klaviyo and Attentive, from campaign and flow builds through segmentation, QA, testing, deployment, and optimization.

Requirements

• 3–5+ years of CRM, lifecycle marketing, Email/SMS, or marketing automation experience, ideally within a DTC or omnichannel consumer brand.
• A track record of using Email & SMS to drive measurable customer and revenue growth, across both campaigns and automated lifecycle programs.
• Hands-on fluency in Klaviyo and Attentive. You know how to build, segment, test, troubleshoot, and optimize, not just develop the strategy.
• Strong customer instincts and a deep understanding of lifecycle marketing, personalization, segmentation, retention, and LTV.
• A builder’s mindset. You see whitespace as opportunity and are energized by creating the strategy, systems, and programs that should exist.
• Analytical curiosity. You want to understand why something worked and translate that learning into what happens next.
• Strong creative judgment and an appreciation for the role brand and storytelling play in driving performance.
• An ability to move comfortably between strategy and execution, and to collaborate across Creative, Marketing, Ecommerce, Retail, and other teams.
• Strong organization and communication skills, with the ability to thrive in a fast-moving, entrepreneurial environment.
• Experience with GA4, Triple Whale, or similar analytics platforms is a plus.

Preferred

• Experience with GA4, Triple Whale, or similar analytics platforms is a plus.

Benefits

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual