Responsibilities

• Local Roadmap: Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
• Growth & Optimization: Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
• Data & Segmentation: Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
• B2B Lead Nurturing: Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
• Supply Engagement: Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
• Lifecycle Management: Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
• Tool & Process Optimization: Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
• Feedback Loop: Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
• Innovation: Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.

Requirements

• - The Experience: 3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing. You have a proven track record in a mobile-first marketplace or high-growth B2C app environment.
• - Braze Mastery: You are a power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi-channel orchestration across email, push, in-app.
• - Data Fluency: You don’t just report on open rates; you track how CRM impacts CAC, LTV, and frequency. You lean into A/B testing to influence strategy.
• - Strategic & Tactical: You can think high-level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links.
• - Collaborative & Adaptable: You know how to advocate for local needs while remaining a team player within a global structure.

Benefits

• Agility & Autonomy
• - Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our New York hub.
• - Global Mobility: The flexibility to work from abroad for up to 30 days per year.
• - Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.
• - Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life’s most significant milestones.
• Holistic Wellbeing & Security
• - Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.
• - Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.
• - Active Lifestyle: Stay energized with monthly ClassPass credits and our dedicated bike mobility program.
• - Financial Future: Plan for long-term security with a 401(k) program, including an employer-matched contribution.