Responsibilities

• Build, test, and deploy email campaigns, journeys, and newsletters across B2C and B2B audiences using TTC’s CRM and Marketing Cloud platforms.
• Execute campaign briefs aligned with seasonal offers, product launches, and content storytelling.
• Ensure emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes.
• Support the Marketing Manager in developing audience segmentation, targeting, and personalization strategies to increase engagement and conversion.
• Collaborate with the marketing team to develop compelling subject lines, CTAs, and content that reflect Brendan’s warm, Celtic tone.
• Assist in building automated and triggered customer journeys (welcome, nurture, post-booking, reactivation, etc.) to drive engagement throughout the traveler lifecycle.
• Maintain and update CRM data accuracy and segmentation criteria in collaboration with the global CRM and Data teams.
• Leverage insights from customer behavior and campaign data to refine targeting, frequency, and content strategy.
• Contribute to the evolution of a unified CRM strategy that deepens guest relationships and drives repeat travel.
• Track key campaign metrics (open rate, CTR, conversion, unsubscribe, deliverability) and compile insights for continuous improvement.