Responsibilities

• Maintain and optimize existing direct-to-consumer email strategies to guide prospects through the member journey, including support within each lifecycle stage.
• Design and build engaging emails that are visually appealing and optimized for various email clients.
• Utilize marketing automation tools to personalize email communications based on customer behavior and lifecycle stages.
• Collaborate, develop, and execute comprehensive direct-to-consumer communication strategies that align with overall brand objectives, driving traffic, engagement, and conversion across email, SMS, and in-app.
• Collaborate with internal Marketing leadership and external vendors to conceive, develop, and update personalized communications and strategies based on customer behavior and lifecycle stages.
• Collaborate cross-functionally with the Marketing, Product and Customer Support to ensure alignment and consistency of direct-to-consumer communication strategies, campaigns, and messaging across identified channels.
• Work across the organization to execute and maintain an email marketing strategy that supports marketing and broader company goals – consisting of marketing and transactional communications.
• Assist in briefing our internal creative design team, ensuring the timely delivery of engaging and on-brand assets.
• Project manage each email creative from concept, to request, and through the creative approval process.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of direct-to-consumer communication initiatives, providing regular updates and actionable insights to stakeholders.