Responsibilities

• Build, QA, and deploy email campaigns across promotional, lifecycle, and transactional channels in Braze, using AI tools to accelerate template development, copy, and coding
• Support the weekly email calendar, coordinating with Merchandising and Content to ensure on-time delivery
• Build and maintain audience segments using Boolean logic, behavioral triggers, and purchase history to reach the right customer with the right wine at the right time
• Communicate campaign details to Customer Service and help troubleshoot customer-facing email issues
• Manage content updates across the wine.com site including homepage modules, landing pages, and promotional banners via Contentful platform
• Ensure email and web content stay aligned, with segmentation and personalization informing both channels
• QA site content regularly to catch errors and outdated copy before customers do
• Pull and synthesize campaign and site performance data using AI tools to identify trends and surface actionable patterns
• Work with Analytics to improve email and content tracking
• Maintain data hygiene and QA processes to support reporting integrity

Requirements

• 2–5 years of experience in email marketing, CRM, digital content coordination, or a related marketing operations role
• Hands-on experience with a CMS Contentful platform, or similar headless CMS preferred
• Experience working in an ESP Braze strongly preferred
• Demonstrated ability to build audience segments using Boolean logic across email and/or web platforms
• Basic HTML/CSS for email, or a strong ability and willingness to learn including using AI tools to assist with coding
• Demonstrated experience using AI/LLM tools (Claude, ChatGPT, Gemini, or similar) across multiple work tasks content creation, analysis, coding, or automation not just occasional prompting
• Strong cross-functional collaboration skills you’re comfortable coordinating with Creative, eCommerce, and CS without dropping the ball
• Strong attention to detail, catch errors before emails go out and before customers land on a broken page

Preferred

• Working knowledge of Liquid Templating language or interest in learning it
• Experience with Braze Connected Content (API calls) or familiarity with API-driven personalization
• Familiarity with AI coding tools or light scripting to automate tasks or pull data
• Experience with Tableau and/or Adobe Analytics
• Comfort with A/B testing setup and methodology