Responsibilities

• Mine and extract data from disparate sources (e.g., Snowflake, Looker, REST APIs, CRM platforms) to support customer analytics, campaign performance reporting, and business decision-making
• Analyze key performance indicators (KPIs) to understand trends in consumer behavior, customer lifecycle, and engagement across marketing and loyalty programs
• Develop a deep understanding of customer behavior, product trends, promotional performance, and key business drivers across brands
• Create and maintain executive-facing dashboards and reporting that track customer performance, loyalty engagement, and revenue-driving marketing initiatives
• Support CRM campaign segmentation and targeting strategies that drive revenue through email and digital marketing campaigns
• Deliver recurring and ad-hoc analysis on promotional programs (e.g., Hot Cash, Lunch Money) to measure performance, optimize future promotions, and inform leadership decisions
• Conduct customer lifetime value (LTV), retention, and loyalty program analyses to inform customer strategy and long-term growth initiatives
• Present findings and actionable insights to cross-functional teams and senior leadership to support data-driven decision-making
• Optimize the customer experience by analyzing behavioral data and identifying opportunities to improve engagement, retention, and conversion
• Develop and maintain customer experience dashboards and reporting used by executive leadership and cross-functional teams