CRM & Customer Insights Analyst at Tauck | Wilton, CT

Tauck

CRM & Customer Insights Analyst

Wilton, CT (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own CRM-driven lifecycle programs across email marketing and automation to optimize customer engagement, retention, and ROI, with a clear focus on campaign design, testing, analytics, and cross-functional collaboration.

Campaign execution and optimization: build and maintain email campaigns and customer journeys with data-driven experimentation.
Analytics and reporting: translate campaign performance into actionable insights and ROI decisions.
AI/automation enablement: apply segmentation, personalization, and tooling to improve efficiency and insights.

Job Description

Support development and execution of data-driven CRM and lifecycle marketing campaigns that improve customer engagement, retention, and acquisition performance across the customer journey.
Build, deploy & maintain marketing and transactional email campaigns, automated customer journeys, and trigger-based communications. Continuously test & optimize campaigns to improve open rates, click-through rates, conversions, & bookings.
Analyze campaign performance across housefile email marketing and new customer acquisition initiatives, delivering actionable insights, performance reporting, and ROI analysis to inform marketing strategy and investment decisions
Identify opportunities to leverage AI and automation tools to improve segmentation, personalization, campaign optimization, reporting efficiency, and customer insights.
Support audience segmentation strategies and list optimization efforts to improve targeting, personalization and campaign performance.
Design, execute and evaluate A/B and multivariate testing across audience, offers, creative timing, retention and cross-sell strategies, translating findings into actionable recommendations.
Support digital acquisition marketing initiatives through audience development, lead management, and campaign analysis.
Work closely with Business Analytics, IT and Marketing teams to support reporting needs and campaign tracking.

7+ year’s relevant experience in CRM, email marketing, lifecycle marketing, and analytics.
Hands-on experience with marketing automation and CRM platforms, preferably Salesforce Marketing Cloud
Strong understanding of email marketing best practices, customer journeys, segmentation strategies, & campaign optimization techniques.
Highly analytical with strong reporting, data interpretation, and problem-solving skills
Exceptional teamwork & collaboration skills, with ability to contribute effectively in a fast paced, cross-functional environment.
Strong organizational skills with the ability to manage multiple projects & deadlines while maintaining close attention to detail.
Advanced analytical capabilities with experience translating complex customer and campaign data into actionable marketing insights and business recommendations. Self-starter with a proactive mindset and the ability to take ownership of projects & initiatives.
Strong verbal and written communication skills.
Experience with predictive analytics, lead scoring, customer modeling, or AI-enabled marketing tools strongly preferred.
Experience with the following is advantageous: SQL, Google Analytics/GA4, Salesforce (Marketing, Personalization, Sales & Service Clouds), Tableau.

Tauck

We're a company, and a family, of passionate travelers. As a family-owned travel company for over 97 years, our values and vision remain true: always do the right thing. Deliver more than what's expected. With journeys across 7 continents, in over 100 destinations and to 70+ countries, we keep moving forward to find new ways to enhance travel experiences that will be memorable for a lifetime – and we're honored to have the trust and guest satisfaction to be named to Travel + Leisure's "World's Best" list for 24 consecutive years. We invite you to see the world as you've never seen it before.

Founded in 1925

Wilton Center, Connecticut, USA

630 employees (53 in marketing)

www.tauck.com