CRM & Clienteling Director, Americas

New York City, NY (On-site)

$180K/yr – $200K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

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Job Summary

Own regional clienteling with clear ownership of strategy, budget, KPIs, and cross functional execution to lift performance across all client segments.

  • Regional ownership: clienteling strategy, budgeting, KPI targets, and alignment with Retail, Marketing and VM.
  • People and programs: skill development, onboarding, recruitment, and driving high touch experiences for key segments.
  • Data-driven growth: leverage client insights to tailor segments, grow VIC and high-potential clients, and inform strategy.

Job Description

Responsibilities

  • Lead and elevate the regional clienteling strategy, positioning it as a driver of the region’s overall business performance.
  • In collaboration with the retail and training team, ensure store teams acquire the right clienteling skills and reach their targets.
  • Define vision and action plans to accelerate performance across all client segments
  • Own the local clienteling budget, while setting regional targets for key clienteling KPIs
  • Define action plans to improve the recruitment and onboarding of new clients
  • Identify and develop high-potential client, raising Americas´s overall retention
  • Develop specific action plans to grow VIC clients
  • In collaboration with the Retail, Marketing & VM teams, plan all client activations and events to support product launches, capsule collections and campaigns
  • Define strategic targets and client segments for each initiative, monitor performance, and shape recommendations for driving success
  • Organize the Fashion Show experience for Americas top clients and ensure growth of pre-orders

Requirements

  • 10+ years of experience in CRM, clienteling, retention, or lifecycle marketing, with strong exposure to the luxury sector.
  • Proven track record in shaping and evolving CRM, loyalty, and client engagement strategies across channels.
  • Deep understanding of luxury consumer behavior and the ability to create personalized, high-touch client experiences.
  • Strong leadership skills, with experience leading teams and driving cross-functional collaboration across regional and global stakeholders.
  • Excellent communication and storytelling abilities, with the capacity to influence both senior leadership and retail teams.
  • Strong analytical mindset, with the ability to leverage customer data and insights to guide strategy and measure performance.
  • Experience managing complex projects and driving execution in fast-paced, evolving business environments with changing priorities.
  • Solid understanding of retail operations, with experience supporting store teams and client-facing initiatives such as events and clienteling programs.
  • Highly organized and detail-oriented, with the ability to manage multiple priorities to a high standard.
  • Familiarity with tools such as Salesforce and Power BI is an advantage.

Nice to Have

  • Familiarity with tools such as Salesforce and Power BI is an advantage.

Benefits

  • comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks, and a retirement plan with employer contribution.
  • generous benefits package including medical insurance, bonus structure, paid time off, holiday pay, 401k, automatic employee contribution, and more.
Loewe logo

Loewe

LOEWE is one of the world's major luxury houses. With over 170 years of history, today it is defined by the modernity of its past, an unwavering confidence in the present, and a firm look forward. Craftsmanship, progress and unequalled expertise with leather, LOEWE’s founding pillars, are reconfigured with a timely awareness evident in desirable and functional products across multiple categories, including ready-to-wear, accessories, home and lifestyle. Spain is where LOEWE was born and remains the brand’s home. While its current landscape contains elements from places near and far and the Spanish legacy is expressed in modern ways, the heart of LOEWE still beats in Madrid, where all of its world-renowned leather goods continue to be manufactured.

ESP
2.8K employees (540 in marketing)

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$7.8K
Traffic Source Mix
Search
47%
Direct
46.3%
Referral
3.3%
Social
2.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
317 (11% of company)
Marketing Roles Posted (Last 30 Days)
3

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