Responsibilities

• Plan both the strategic communication and the actual execution of the program to ensure quality deliverables.
• Ensure effective end-to-end delivery of CRM campaigns across push, in-app, SMS, and email in collaboration with Product, Regional, and Global Marketing Managers.
• Analyze performance, set up plans, and take action to improve and optimize CRM campaigns.
• Structure A/B and/or multivariate tests to optimize campaigns and programs, incorporating content strategies to drive user engagement.
• Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels.
• Develop and execute methods for upsell/cross-sell to directly contribute to revenue targets.
• Be a customer advocate within Arrive, ensuring the highest quality interactions with the user across all lifecycle channels.

Requirements

• 3–5 years of relevant working experience in CRM or marketing.
• Bachelor’s degree in a relevant field.
• Advanced proficiency in CRM tooling, preferably Braze, with the ability to build and QA complex campaign logic.
• Experience with A/B testing, experimentation, and a strong understanding of CRM and Customer KPIs.
• Basic knowledge of analytics tools such as Looker and Mixpanel.
• Demonstrated experience in cross-functional collaboration.
• This hybrid role is based in Atlanta, Georgia.