Responsibilities

• Assist in setting up and maintaining real-time monitoring and alert systems using media monitoring platforms to detect early signals of emerging issues and potential risks that may impact the College.
• Analyze public sentiment, news coverage, and online conversations through social listening tools to understand how a situation is unfolding.
• Monitor coverage across a wide range of media sources—including news, broadcast, print, podcasts, and social media channels —using a global media intelligence system.
• Synthesize monitoring data into summaries and insights to support communications teams, leadership awareness, and incident response efforts.
• Contribute to ongoing situational updates, including monitoring trends, developments, and potential risks throughout the lifecycle of a crisis.
• Participates in crisis command structures or incident management teams to ensure coordinated, timely, and effective response to incidents.
• Support the development, maintenance, and implementation of crisis communication plans tailored to higher education environments, in collaboration with communications leadership.
• Use real-time insights from media analytics platforms to inform messaging recommendations and support ongoing communication efforts as situations evolve.
• Draft and update crisis-related materials including holding statements, emergency messages, FAQs, talking points, and leadership briefings as situations evolve.
• Ensure communication accuracy, clarity, and consistency across all college departments and leadership levels during emergencies.