Responsibilities

• Review and improve copy across the company's homepage and other sales-focused website pages.
• Develop or optimize landing page copy as needed.
• Identify and address customer pain points, objections, questions, and purchasing triggers.
• Strengthen trust throughout the customer journey through persuasive, credible language.
• Improve messaging throughout the signup process to better align customer expectations before reaching the payment stage.
• Write conversion-focused copy designed to reduce drop-off and support sales.
• Potentially create advertorial-style copy.
• Develop email recovery and conversion flows as needed.
• Write press releases when required.
• Collaborate directly with the client on positioning, messaging, and conversion strategy.

Requirements

• Demonstrated expertise in sales, direct-response, or conversion copywriting.
• A strong portfolio of sales-focused website and landing page copy.
• Ability to write persuasive copy that establishes trust while addressing customer objections.
• Strong understanding of customer psychology and how messaging influences purchasing behavior.
• Experience writing for financial services, credit repair, fintech, or similarly trust-sensitive industries preferred.
• Ability to research customer pain points and translate insights into persuasive messaging.
• Ability to explain the strategy and reasoning behind copy decisions.
• Strong preference for candidates who can provide measurable performance results from previous copy, including conversion or purchase outcomes.
• Advertorial writing experience is a plus.
• Email flow/recovery experience is a strong plus.

Preferred

• Advertorial writing experience is a plus.
• Press release experience is beneficial.