Responsibilities

• Planning and Strategy
• Create roadmaps and plans to grow the credit card portfolio and penetration into multiple customer segments
• Communicate card benefits and increase usage of benefits, especially the rewards program
• Card activation, usage and retention programs
• Set specific goals for initiatives and track performance and communicate results
• Create specific strategies for the affinity card products, working with the Sponsorship team, Credit Card Program Management and Marketing to build out full-scale strategies and implement plans to achieve the desired results
• Identify unique opportunities to grow the program and engage the customer base
• Project Management
• Create and manage marketing project timelines for designated areas of responsibility
• Ensure all elements of projects are submitted to Marketing on time and completed by Marketing on deadline
• Coordinate projects and ensure projects are completed correctly and efficiently
• Work with Credit Card management to develop marketing strategies, define tactics, and create and manage marketing plan and draft content
• Ensure specifications and content information is complete, compliant and accurate
• Coordinate routine updates for Credit Card website pages, including required quarterly updates and periodic prime rate changes
• Campaign/Promotion Management
• Coordinate all elements of campaigns, promotions and sales support to ensure all aspects are completed, consistent and on-time
• Create and maintain processes and planning spreadsheets to identify and manage campaign, promotion and/or sales support planning
• Promotion and campaign tracking/reporting – track and report results to management and represented lines of business
• Data analysis skills are desired in order to properly track and fulfill promotional initiatives
• Sales Support Management – provide strategic planning and marketing expertise to lines of business.

Requirements

• Bachelor’s degree
• Highly organized
• Self-motivated
• Thrive in fast-paced environment
• Contribute to team structure
• Manage multi-task large project volumes
• Excellent writing and communication skills
• High attention to detail
• Calm in stressful and pressure situations
• Quick and thorough strategic thinker
• Ability to lead business line brainstorming sessions
• Proficiency in Microsoft Office suite – Word, Outlook, Excel, PowerPoint

Preferred

• Data analysis skills are desired in order to properly track and fulfill promotional initiatives