Creator Program Manager - Overwatch | Irvine, CA

Responsibilities

• Develop, execute, and manage Overwatch's global Creator Program as the team's internally recognized creator expert
• Identify, build, and manage meaningful relationships with core creators in the Overwatch community
• Serve as a key point of contact for assigned Overwatch creators
• Support the growth and development of the program and its creators by identifying needs and defining the metrics and evaluation criteria used to track performance and adjust creator program strategy
• Develop new methods, tools, and process improvements that make the Creator Program more effective and scalable
• Champion a strong Creator Program culture by cultivating trust and belonging, reinforcing community standards, and creating an environment where creators feel respected, supported, and invested in each other's success
• Provide a leadership role for the work group through advanced creator expertise, including guiding teammates and regional partners on creator best practices
• Proactively identify potential risks and issues with creators or programs and bring recommended solutions to leadership
• Develop and execute creator strategies that support seasonal go-to-market (GTM) marketing campaigns
• Partner with regional teams to support and scale community creator initiatives across global markets

Requirements

• 8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or a related field
• Proven experience building and managing a creator and/or influencer program, with a track record of championing significant initiatives
• Deep understanding of Overwatch, gaming creators, gaming communities, and the gaming or entertainment industries
• Empathy for creators and a strong sense of what it takes to make great, stop-scrolling content
• Excellent communication and interpersonal skills, with a strong drive for collaboration
• Ability to work across teams and disciplines to complement and support each other\'s plans and objectives
• Highly organized and detail-oriented, with excellent time management and the ability to reprioritize tasks and decisions under regularly shifting requirements and deadlines
• Ability to fully own projects end to end and work independently, setting priorities based on general direction from management
• Advanced ability to analyze complex situations and data, including creator performance and community sentiment, and apply independent judgment to resolve issues in creative and effective ways

Preferred

• - Passion for gaming and familiarity with Overwatch
• - Community management experience