Creator Partnerships Lead

Responsibilities

• Build a data-driven framework for evaluating and prioritizing creators — audience overlap, engagement quality, brand fit, and predicted performance — rather than relying on gut feel or follower count
• Design and continuously refine a scoring/prioritization model for the creator pipeline, backed by whatever performance and audience data you can get your hands on (platform APIs, third-party tools, past campaign results)
• Identify where AI can responsibly speed up outreach — research, first-pass drafting, scheduling, follow-up logistics — while keeping negotiation, tone, and relationship-building distinctly human; you'll own the line between "efficient" and "feels like a form letter"
• Own creator partnerships end-to-end: outreach, negotiation, execution, and post-campaign reporting, with clear success metrics defined before each deal closes
• Coordinate creator shoots, livestreams, events, and activations, instrumented so every activation produces usable performance data
• Build and maintain dashboards on partnership and affiliate performance (reach, engagement, CAC, LTV, ROAS) and use them to decide who to renew, renegotiate, or cut
• Represent the company at industry events, conventions, shoots, and partner meetings, bringing back competitive and market intelligence

Requirements

• Genuinely data-driven: comfortable pulling and modeling your own data (spreadsheets, dashboards, lightweight SQL/BI tools) to decide which creators are worth the investment, not just tracking results after the fact
• A clear point of view on where AI tools help (sourcing, research, first-draft outreach, ops) versus where they hurt (anything that should feel personal to a creator) — and the judgment to keep drawing that line as tools change
• Strong relationship-building and negotiation skills — comfortable with talent, agents, and managers, and able to make a creator feel like a partner, not a lead in a CRM
• Scrappy and organized enough to manage a growing portfolio of partnerships simultaneously with no existing playbook to lean on
• Familiarity with gaming, sports, collectibles, or creator-led marketing is a plus
• Must be able to work on-site in our New York City office

Benefits

• Free Equinox membership for the in-person team
• Dinner provided in the office every night
• Up to $60/day for other meals when in the office (in-person team)
• Medical, dental, and vision insurance, with 100% of premiums covered by the company, starting on your first day
• Weekly dry cleaning and laundry service for the in-person team
• Company computer