Creator Manager - New York at Spotlight Media | New York City, NY | $65K/yr – $76K/yr

Spotlight Media

Creator Manager - New York

New York City, NY (Hybrid)

$65K/yr – $76K/yrIntern/New GradFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-brand creator partnerships and hands-on creator-growth programs for TikTok Shop campaigns, turning creators into durable growth assets across Spotlight’s portfolio.

Creator partnerships: own long-term relationships and cross-brand opportunities.
Campaign execution and coaching: end-to-end creator/affiliate campaigns, briefs, and optimization across channels.
Performance enablement: share playbooks and insights to lift activation, GMV, and platform performance.

Job Description

Responsibilities

Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager.
Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network.
Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights.
Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time.
Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-off.
Own end-to-end execution of creator and affiliate campaigns for clients.
Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential.
Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability.
Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content.
Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance.

Spotlight Media

All Marketing, One Partner. Spotlight is a full-stack marketing company based in Fargo, North Dakota. With powerful creative, branding, and video production, award-winning publications, including Fargo Monthly, Bison Illustrated, Fargo INC! and Design & Living Magazine, and results-driven marketing strategies, we are helping companies, of all sizes, compete and grow. We are more than a service. We are your dedicated creative and marketing team.

Founded in 2010

Fargo, North Dakota, USA

33 employees (9 in marketing)

www.spotlightmediafargo.com