Responsibilities

• Manage relationships with 50–150 creators across TikTok and Instagram
• Work 1:1 with creators to improve content, hooks, and performance
• Develop daily/weekly content ideas, scripts, and creative direction
• Identify trends on TikTok + Instagram and deploy quickly across creators
• Track creator performance (output, engagement, conversions, GMV where applicable)
• Push creators to post consistently and improve results
• Launch challenges, incentives, and engagement systems
• Identify top creators to scale and underperformers to replace
• Collaborate with internal teams on paid ads, UGC, and organic strategy
• Provide feedback on winning content, messaging, and creative angles

Requirements

• Deep understanding of TikTok AND Instagram (Reels, Stories, Creator ecosystem)
• Experience working with creators, influencers, or UGC campaigns
• Strong communication and relationship management skills
• Performance-driven mindset (focused on output, not vanity metrics)
• Ability to manage multiple creators simultaneously
• Highly proactive — comfortable pushing creators to perform

Preferred

• TikTok Shop experience
• Experience running or supporting Instagram creator campaigns
• Affiliate or UGC campaign management experience
• Familiarity with Discord, Slack, or community platforms
• Experience working with DTC or e-commerce brands