Responsibilities

• Own video content strategy aligned with our inbound marketing approach, producing content that answers the real questions patients, families, and referral partners are asking.
• Film, edit, and publish video content consistently — including testimonials, educational explainers, facility tours, staff spotlights, and social media clips.
• Interview clinical staff, leadership, and alumni (when appropriate) to capture authentic stories and subject matter expertise.
• Collaborate with the marketing and admissions teams to align video content with the patient journey and editorial calendar.
• Manage the full video production lifecycle: pre-production planning, on-site filming, editing, and final delivery.
• Use AI tools to improve efficiency in the production process, including script drafting, captioning, and content repurposing.
• Distribute video content across digital channels, including the website, YouTube, and social media platforms.
• Track video performance metrics and use data to inform future content decisions.
• Maintain a library of organized, accessible video assets.
• Stay current with trends in video production, social video formats, and healthcare marketing best practices.