Creative Systems & Optimization Manager

New York City, NY (On-site)

$89K/yr – $103K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own and evolve the studio\'s operational workflows, manage intake and resourcing, and drive process improvements across a high-volume creative operation.

  • Own intake and project scoping and routing
  • Lead automation and template-driven improvements
  • Coordinate with cross-functional teams to keep projects on track

Job Description

Responsibilities

  • Own the design and evolution of the studio's operational workflows - building frameworks flexible enough to move with shifting business needs, yet structured enough to scale and stay easy for others to follow.
  • Apply strong project management fundamentals - setting milestones and deadlines from a brief, driving the decisions needed to execute within time constraints, and pushing every project through to completion, even when things are ambiguous or change at the last minute.
  • Own all studio intake as the single point of contact for every video brief across brands and channels: scoping, prioritizing, and routing every request against total studio capacity
  • Identify, evaluate, and implement automations, AI tools, and templates that lift the studio's operating efficiency.
  • Maintain the studio's performance data and reporting - trends, production velocity, and project-level status - keeping the Head of Creative Production, project teams, and other stakeholders ahead of timelines and risk.
  • Coordinate schedules and workflows with the wider creative operations team and Growth Operations, keeping cross-studio campaigns and the paid social content pipeline in sync.
  • Stay close enough to every project in the pipeline that creatives always have what they need to keep moving, and that no question sits unanswered long enough to cause a delay.
  • Work closely with stakeholders and creative teams to shape expectations and define project scope, and manage those relationships day to day - including negotiating, and where necessary pushing back on, channel requests against budget and priority so the studio's limited creative capacity goes toward what the business actually needs.
  • Own resourcing and allocation across the creative team - assessing priority, balancing workload and timelines, and adjusting on the fly so creatives can sustain their pace without projects slipping.
  • Onboard, train, and manage freelance creatives and creative partners or vendors, flexing the team's capacity up or down against demand.

Requirements

  • Bachelor's degree in Advertising, Business, Management, Communications, or equivalent experience.
  • 5–7 years of creative/marketing project management or creative operations experience at an in-house agency or studio, in a high-volume, high-efficiency, fast-moving environment.
  • Experience designing or evolving operational workflows and resourcing frameworks, not just executing within existing ones.
  • Experience working in a project management system (e.g. Jira, Airtable).
  • Experience managing, training, or onboarding freelance or contract creative talent.
  • Familiarity evaluating or implementing automation, AI tools, or templated workflows within a creative production context.
  • Appreciation for creative and production workflows and experience working closely with creative teams.
  • Excellent interpersonal, verbal, and written communication skills, including experience negotiating scope and budget with non-creative stakeholders.
  • Experience managing 360 campaigns spanning multiple deliverables (e.g. digital, photo, and video production).
  • Exposure to international/localization workflows is a plus.

Preferred

  • Exposure to international/localization workflows is a plus.

Benefits

  • Competitive salary and 401(k) with company match (vesting immediately upon participation)
  • Generous PTO policy and 4 weeks of parental leave
  • $0 monthly premium and flexible health plans starting on day one
  • 85% discount on your HelloFresh subscription and other product offerings
  • A collaborative, dynamic work environment within a fast-paced, mission-driven company
HelloFresh logo

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011
Berlin, Berlin, DE
16K employees (1,525 in marketing)
58% recommend to a friend
61% CEO approval

Salaries

Posted range

$89K/yr – $103K/yr

Taken straight from the job posting.

See all HelloFresh salaries

Funding

Total Funding
$367.5M
Last Raise
$88.3M
Series G, 9 years ago

Funding History

  • Dec 2016
    Series G • $88.3M
  • Sep 2015
    Series F • $85.6M
  • Feb 2015
    Series E • $126M

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
29.3%
Direct
59.9%
Referral
6.7%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~16.8K

Recent News

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Creative Systems & Optimization Manager

HelloFresh · New York City, NY · On-site