Responsibilities

• Youll own the creative strategy behind Enova's portfolio of brands and the loop that connects performance data to the work. Storytelling sits inside that loop: you'll define the story from the data, then manage and coach a small team of copywriters to tell it well.
• Insight in: Pull performance data and business insights from marketing and channel partners.
• Strategy set: Turn insight into the narrative and messaging direction.
• Coach execution: Guide writers to bring that story to life, editing for both craft and strategic fit.
• Measures back: Absorb results, learn what worked and feed it into the next brief.
• Insight to Creative: Partner with marketing and business teams to gather performance results, customer insights and channel learnings, then translate them into creative strategy, briefs and recommendations. Give creative leadership a clear view of what's working, what isn't and what to prioritize next.
• Testing Strategy: Work with channel owners and marketers to develop testing strategies and learning agendas. Shape concepts built to be tested, iterated and scaled, and feed results into the next round of work.
• Creative & Brand Strategy: Ground campaigns in clear strategic pillars and messaging frameworks across channels, keeping each brand distinctive and on-voice.
• Paid Social Evolution: Drive how we build paid social campaigns partnering with design, marketing and business teams to concept ideas from the ground up and optimize them based on performance.
• Team Leadership: Manage and mentor a small team of copywriters, using data and AI tools to sharpen and accelerate their work. Own team processes and resources and evolve how the team operates as needs change.

Requirements

• 8+ years of experience in creative strategy, content strategy, or copywriting leadership
• Experience using performance marketing data to shape creative strategy and testing
• Experience working in a highly regulated industry, preferably banking or financial services
• Proven experience operating across both strategy and creative execution
• Strong copywriting and editing skills, with a portfolio that shows conceptual thinking and results
• Direct experience managing, mentoring, and developing copywriters or creative team members
• Comfort with tools such as Asana, Figma, Adobe Analytics, Meta Ads Manager and Snowflake

Benefits

• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program
• Charitable matching and a paid volunteer day…Plus so much more!