Creative Strategy Lead at Bowery Boost | New York, USA

Bowery Boost

Creative Strategy Lead

New York, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative testing strategy across multiple client accounts and translate insights into actionable concepts.

Own creative testing strategy across multiple client accounts.
Must-have: 3–5 years in performance marketing creative strategy with Meta/TikTok experience.
Standout: Shape and scale Bowery Boost’s creative testing frameworks across a boutique agency.

Job Description

Responsibilities

Own creative testing strategy across multiple client accounts.
Develop structured creative testing frameworks including: creative territories, concept development, hook testing, persona testing, messaging experimentation, landing page alignment.
Translate business goals, audience insights, and performance data into clear creative strategies.
Develop creative testing roadmaps and concept pipelines that support systematic experimentation.
Generate scalable creative concepts based on performance insights and category research.
Develop clear, strategic creative briefs including: Concept → Hook → Visual → Persona → CTA → Funnel Stage
Partner with our creative team to bring concepts to life across formats including UGC, static, video, and hybrid creative.
Ensure creative production aligns with testing hypotheses and broader growth strategies.
Analyze creative performance across accounts using tools such as Motionapp and Boostify.
Identify patterns across: winning hooks, messaging frameworks, visual formats, persona targeting, creative fatigue

Requirements

3–5 years of experience in performance marketing creative strategy, paid social creative strategy, or similar roles.
Strong understanding of high-performing ad creative across Meta, TikTok, and other paid platforms.
Experience analyzing creative performance and translating insights into testing frameworks and concepts.
Ability to write strong hooks, ad concepts, and creative briefs.
Deep interest in consumer brands, especially in beauty, fashion, wellness, or lifestyle.
Comfortable collaborating across creative, media buying, and strategy teams.
Highly organized and systems-oriented with the ability to build repeatable creative processes.

Preferred

Strategic and analytical, with a strong curiosity about why creative works.
Creative-minded but grounded in data and testing.
Organized and thoughtful in how you approach experimentation and concept development.
Collaborative by nature and comfortable working across teams.
A proactive problem-solver who enjoys building systems and improving processes.
Curious, driven, and excited to help shape how creative strategy evolves inside a growing agency.

Benefits

Collaborative, thoughtful team culture.
Senior-led boutique agency with real client impact.
Opportunity to help build and shape our creative testing frameworks.
Deep focus on creative strategy + performance, not just media buying.
Opportunity to work with respected fashion, beauty, and lifestyle brands.

Bowery Boost

Bowery Boost is a New York based digital marketing agency that is specialized in 360 fashion, beauty & lifestyle business digital marketing campaigns.

Founded in 2020

New York, New York, USA

9 employees (7 in marketing)

www.boweryboost.com