Bowery Boost logo
Bowery Boost

Creative Strategy Lead

New York, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive creative testing strategy across multiple client accounts and translate insights into actionable concepts.

  • Own creative testing strategy across multiple client accounts.
  • Must-have: 3–5 years in performance marketing creative strategy with Meta/TikTok experience.
  • Standout: Shape and scale Bowery Boost’s creative testing frameworks across a boutique agency.

Job Description

Responsibilities

  • Own creative testing strategy across multiple client accounts.
  • Develop structured creative testing frameworks including: creative territories, concept development, hook testing, persona testing, messaging experimentation, landing page alignment.
  • Translate business goals, audience insights, and performance data into clear creative strategies.
  • Develop creative testing roadmaps and concept pipelines that support systematic experimentation.
  • Generate scalable creative concepts based on performance insights and category research.
  • Develop clear, strategic creative briefs including: Concept → Hook → Visual → Persona → CTA → Funnel Stage
  • Partner with our creative team to bring concepts to life across formats including UGC, static, video, and hybrid creative.
  • Ensure creative production aligns with testing hypotheses and broader growth strategies.
  • Analyze creative performance across accounts using tools such as Motionapp and Boostify.
  • Identify patterns across: winning hooks, messaging frameworks, visual formats, persona targeting, creative fatigue

Requirements

  • 3–5 years of experience in performance marketing creative strategy, paid social creative strategy, or similar roles.
  • Strong understanding of high-performing ad creative across Meta, TikTok, and other paid platforms.
  • Experience analyzing creative performance and translating insights into testing frameworks and concepts.
  • Ability to write strong hooks, ad concepts, and creative briefs.
  • Deep interest in consumer brands, especially in beauty, fashion, wellness, or lifestyle.
  • Comfortable collaborating across creative, media buying, and strategy teams.
  • Highly organized and systems-oriented with the ability to build repeatable creative processes.

Preferred

  • Strategic and analytical, with a strong curiosity about why creative works.
  • Creative-minded but grounded in data and testing.
  • Organized and thoughtful in how you approach experimentation and concept development.
  • Collaborative by nature and comfortable working across teams.
  • A proactive problem-solver who enjoys building systems and improving processes.
  • Curious, driven, and excited to help shape how creative strategy evolves inside a growing agency.

Benefits

  • Collaborative, thoughtful team culture.
  • Senior-led boutique agency with real client impact.
  • Opportunity to help build and shape our creative testing frameworks.
  • Deep focus on creative strategy + performance, not just media buying.
  • Opportunity to work with respected fashion, beauty, and lifestyle brands.
Bowery Boost logo

Bowery Boost

Bowery Boost is a New York based digital marketing agency that is specialized in 360 fashion, beauty & lifestyle business digital marketing campaigns.

Founded in 2020
New York, New York, USA
9 employees (7 in marketing)
www.boweryboost.com

Marketing Team

Marketing Team Size
5 (56% of company)

Traffic Signals

Monthly Visitors
737
Traffic Source Mix
Search
34%
Direct
51.5%
Referral
4.8%
Social
8.9%
Paid
0.8%

Headcount Trend

Current headcount: ~9
Bowery Boost logo

Creative Strategy Lead

Bowery Boost · New York, USA · On-site