Creative Strategy Lead

New York, USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative testing strategy and lead performance-driven concept development for fashion, beauty, and lifestyle brands across platforms.

  • Own creative testing strategy across multiple client accounts.
  • Must-have: 3–5 years in performance marketing creative strategy with ability to translate insights into testing frameworks.
  • Standout: Experience with Motionapp and Boostify across formats (UGC, video, static).

Job Description

Responsibilities

  • Own creative testing strategy across multiple client accounts.
  • Develop structured creative testing frameworks including: creative territories, concept development, hook testing, persona testing, messaging experimentation, landing page alignment.
  • Translate business goals, audience insights, and performance data into clear creative strategies.
  • Develop creative testing roadmaps and concept pipelines that support systematic experimentation.
  • Generate scalable creative concepts based on performance insights and category research.
  • Develop clear, strategic creative briefs including: Concept → Hook → Visual → Persona → CTA → Funnel Stage
  • Partner with our creative team to bring concepts to life across formats including UGC, static, video, and hybrid creative.
  • Ensure creative production aligns with testing hypotheses and broader growth strategies.
  • Analyze creative performance across accounts using tools such as Motionapp and Boostify.
  • Identify patterns across: winning hooks, messaging frameworks, visual formats, persona targeting, creative fatigue
Bowery Boost logo

Bowery Boost

Bowery Boost is a New York based digital marketing agency that is specialized in 360 fashion, beauty & lifestyle business digital marketing campaigns.

Founded in 2020
New York, New York, USA
9 employees (7 in marketing)

Traffic Signals

Monthly Visitors
737
Traffic Source Mix
Search
34%
Direct
51.5%
Referral
4.8%
Social
8.9%
Paid
0.8%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
5 (56% of company)