Responsibilities

• 1. Customer Intent & Decision Strategy Develop content strategies rooted in customer behavior and decision-making. Responsibilities include: - Customer intent mapping - Search behavior analysis - Customer question frameworks - Decision journey mapping - Objection handling frameworks - Information need analysis - Translate customer needs into actionable content strategies 2. Commerce Content Strategy Develop content systems that support product discovery, evaluation, and conversion. Responsibilities include: - PDP content frameworks - Product comparison content - Feature-benefit communication - Category content strategies - Conversion content planning - Retail content frameworks - Ensure content supports customer decision-making throughout the purchase journey 3. Content Architecture Lead the development of scalable content structures across platforms and channels. Responsibilities include: - Content models - Content hierarchy - Content taxonomy - Metadata frameworks - Modular content strategies - Structured content design - Create content systems that are reusable, scalable, and measurable 4. AI Discovery & Knowledge Strategy Develop content frameworks optimized for emerging AI-powered discovery environments. Responsibilities include: - AI Discovery strategy - GEO readiness - AEO readiness - Conversational content frameworks - Knowledge architecture - Question-and-answer content systems - Prepare content ecosystems for AI-driven search and recommendation experiences 5. Category & Product Storytelling Develop customer-relevant narratives that improve product understanding and differentiation. Responsibilities include: - Category storytelling - Product value communication - Messaging frameworks - Product positioning support - Customer decision support content - Balance brand storytelling with customer information needs and commercial objectives 6. Cross-functional Leadership Partner closely with: - Experience Design Team - Content Production Team - Content Operations Team - Channel Operations Group - Media Performance Team - Client Service Group Ensure content strategies support business goals, customer needs, and channel requirements.