Responsibilities

• Lead the copy strategy and creative writing direction across major campaigns, digital platforms, and product launches for world-class clients
• Serve as the primary client-facing voice for all copywriting, messaging architecture, and narrative strategy matters
• Present creative copy frameworks, campaign hooks, and messaging hierarchies directly to senior client executives, articulating the strategic narrative behind the work
• Direct and mentor copywriters, junior writers, and multidisciplinary teams, establishing high standards for voice, tone, and storytelling excellence
• Establish, guard, and evolve global brand voice guidelines, ensuring consistency, tone flexibility, and narrative clarity across all workstreams
• Oversee the end-to-end writing process across multidisciplinary teams—collaborating with Design, Art Direction, Strategy, and Motion to integrate copy seamlessly into visual concepts
• Navigate complex client feedback with authority, defending narrative integrity while tailoring copy strategy to meet business objectives
• Shape overarching editorial direction for high-impact brand campaigns, long-form stories, product narratives, scripts, and digital experiences
• Drive innovation in brand messaging and campaign copy, pushing the boundaries of storytelling across emerging tech and digital touchpoints
• Champion rigorous editorial quality control, reviewing all written deliverables to ensure narrative precision, brand alignment, and flawless execution

Requirements

• 10+ years of writing leadership experience within premier agencies or in-house creative teams, with a deep portfolio of high-impact campaign copy and narrative design
• Proven track record as a client-facing leader, with executive presence and a history of pitching, defending, and winning approval for big copy concepts with senior client stakeholders
• Mastery in voice and tone architecture—building comprehensive brand voice systems, editorial guidelines, and messaging frameworks that scale across global client organizations
• Demonstrated leadership in guiding, mentoring, and developing copywriters, helping them elevate their craft, narrative structure, and strategic thinking
• Exceptional ability to turn complex product features, technical briefs, and abstract concepts into clear, human, and emotionally resonant consumer stories
• Deep experience directing multi-channel copy across high-profile campaigns, product launches, video scripts, digital ecosystems, and brand storytelling platforms
• Rigorous editorial standards with an uncompromising eye for messaging hierarchy, tone consistency, grammar, and narrative flow
• Strong cross-functional collaboration skills, partnering seamlessly with Design, Art Direction, Strategy, and Product Directors to lead unified creative teams
• Strategic, data-informed approach to writing, using audience research, testing insights, and performance data to shape and defend copy strategies
• Experience overseeing multi-market copy localization, ensuring brand voice remains culturally authentic and compelling across international regions

Preferred

• 10+ years of writing leadership experience within premier agencies or in-house creative teams, with a deep portfolio of high-impact campaign copy and narrative design.
• Proven track record as a client-facing leader, with executive presence and a history of pitching, defending, and winning approval for big copy concepts with senior client stakeholders.
• Mastery in voice and tone architecture—building comprehensive brand voice systems, editorial guidelines, and messaging frameworks that scale across global client organizations.
• Demonstrated leadership in guiding, mentoring, and developing copywriters, helping them elevate their craft, narrative structure, and strategic thinking.
• Exceptional ability to turn complex product features, technical briefs, and abstract concepts into clear, human, and emotionally resonant consumer stories.
• Deep experience directing multi-channel copy across high-profile campaigns, product launches, video scripts, digital ecosystems, and brand storytelling platforms.
• Rigorous editorial standards with an uncompromising eye for messaging hierarchy, tone consistency, grammar, and narrative flow.
• Strong cross-functional collaboration skills, partnering seamlessly with Design, Art Direction, Strategy, and Product Directors to lead unified creative teams.
• Strategic, data-informed approach to writing, using audience research, testing insights, and performance data to shape and defend copy strategies.
• Experience overseeing multi-market copy localization, ensuring brand voice remains culturally authentic and compelling across international regions.