Responsibilities

• Push Creative Boundaries: Conceive and execute bold, disruptive creative concepts for social campaigns that break through feed noise and challenge standard B2B tech visual tropes.
• Balance Disruption with System Coherence: Serve as the pioneer who tests how far the brand can stretch on social, working iteratively with the core Brand team to refine bold ideas into polished, brand-aligned assets.
• Translate Invisible Security Concepts: Take abstract technical topics (AI identity, autonomous governance, automated access decisions) and translate them into clear, visually engaging social formats, carousels, infographics, and digital assets.
• Incorporate Light Dynamic Formats: Apply basic motion principles, lightweight GIF/video wrappers, or simple animations—and collaborate with dedicated motion and video specialists—to bring static assets to life in social feeds.
• Lead Social Campaign Art Direction: Own the visual direction for key social initiatives, corporate announcements, and digital campaign extensions, directing internal designers, copywriters, and external agencies where needed.
• Partner Across Channels: Collaborate with our Experiential & Events team to capture physical event moments (at Oktane, Gartner, RSAC) and reimagine them into native, digital-first social recap stories.
• Test, Learn, and Adapt: Analyze social creative performance alongside social marketing partners, using performance insights to iterate quickly without clinging to creative ego.

Requirements

• 5–8+ Years of Visual Art Direction Experience: A proven track record in-house at a fast-growing tech/B2B brand or at a top-tier creative agency driving social-first visual campaigns.
• Solid Graphic Design Foundation: A strong grasp of graphic design principles—typography, hierarchy, grid systems, composition, color theory, and layout.
• Basic Motion & Video Familiarity: Solid understanding of basic motion principles and simple animation workflow (Figma motion, basic After Effects/Premiere, or similar). Advanced motion skills are not required, but you have a keen eye for pacing, video storytelling, and directing motion specialists effectively.
• Boundary-Pushing Mindset: A portfolio demonstrating bold, outside-the-box conceptual thinking that proves you know when and how to break visual rules to capture attention.
• Systemic Brand Experience: Experience working inside established brand guidelines, with a demonstrated ability to stretch those guidelines for specific channels without diluting brand equity.
• Feed-Native Intuition: Acute understanding of platform-specific nuances (LinkedIn carousels, YouTube thumbnail strategy, X visual hooks, short-form video pacing).
• Cross-Functional Diplomacy: Exceptional communication skills with the diplomacy to present bold ideas to stakeholders, take constructive critique, and align back to core brand standards.

Benefits

• health, dental and vision insurance
• 401(k)
• flexible spending account
• paid leave (including PTO and parental leave)
• equity (where applicable)
• bonus
• benefits, including health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies