Responsibilities

• Lead the development and execution of content strategy across campaigns, channels, and customer segments, aligned to brand standards and enterprise priorities.
• Manage and develop an in-house content production team, including video producer and designer, ensuring high-quality execution aligned to brand standards.
• Translate brand direction, campaign briefs and business objectives into effective, audience-ready content that supports awareness, engagement and conversion.
• Build and maintain a scalable library of templates, toolkits and reusable assets to enable faster execution and more consistent brand expression across divisions and channels.
• Establish efficient production workflows, intake processes and prioritization frameworks that improve speed to market and resource utilization across the Marketing COE.
• Collaborate with Integrated Marketing to support campaign execution across channels, ensuring timely delivery of coordinated, high-impact assets.
• Manage external agencies and production partners primarily for overflow capacity, specialized capabilities and early-stage concepting when needed.
• Balance quality, cost and speed by optimizing in-house vs. outsourced production, with a focus on building internal capability over time.
• Continuously improve content production processes, asset performance and reuse based on feedback, analytics and stakeholder needs.