Responsibilities

• Own the pipeline of new ad concepts, VSLs, and iterations to ensure a steady flow of winning creatives.
• Develop new hooks, concepts, angles, and messaging that increase click-through rate, conversion rate, and ROAS.
• Understand every WarriorBabe offer and build creative specifically designed to move prospects into the right customer journey.
• Create creative briefs that clearly communicate the strategy, not just the deliverables.
• Partner closely with Media Buying, CRO, Copywriting, and Brand to continuously improve performance.
• Work directly with editors to shape the final creative, not simply hand off scripts.
• Identify winning creative patterns and rapidly iterate on them.
• Lead creative testing with speed, curiosity, and data.
• Build systems that allow high-volume creative production without sacrificing quality.
• Continuously source, organize, and leverage testimonial content, UGC, and customer stories.

Requirements

• 5+ years developing high-performing paid social creative for Meta, TikTok, YouTube, or similar platforms.
• Proven experience creating direct-response ads that drive measurable business results.
• Deep understanding of consumer psychology, offer positioning, and conversion principles.
• Experience working closely with editors and creative teams.
• Strong understanding of creative testing frameworks.
• Comfortable working in a fast-paced, high-accountability environment.
• Excellent communicator who can clearly articulate strategy and creative direction.