Responsibilities

• - Champion VMGROUPE Brand Therapy sessions, onboarding workshops, and strategic discovery processes.
• - Develop workshop agendas, exercises, questionnaires, interview guides, and facilitation tools that uncover meaningful brand and business truths.
• - Ask incisive, thought-provoking questions that move clients beyond surface-level answers.
• - Lead stakeholder interviews and synthesize diverse perspectives into a unified strategic direction.
• - Translate audience research, cultural signals, social behavior, competitive activity, and business data into actionable insights.
• - Build strategic foundations, including brand positioning, audience frameworks, value propositions, messaging architecture, strategic territories, and campaign platforms.
• - Develop competitive audits, category benchmarks, perceptual maps, trend reports, and white-space analyses.
• - Identify the cultural tensions, consumer motivations, and category conventions that can inform distinctive creative work.
• - Develop strategic roadmaps that connect business goals to clear creative actions.
• - Translate strategy into inspiring creative briefs, content pillars, visual and verbal thought starters, campaign territories, and directional plans.

Requirements

• - 6+ years of experience in creative strategy, brand strategy, marketing strategy, planning, or brand management.
• - Agency experience, preferably across luxury, beauty, fashion, fragrance, jewelry, hospitality, spirits, real estate, or culture-led brands.
• - A portfolio or collection of case studies that clearly demonstrates your strategic role in shaping brands, campaigns, digital experiences, or social ecosystems.
• - Proven experience leading client workshops, discovery sessions, stakeholder interviews, and strategic presentations.
• - Strong command of qualitative and quantitative research, audience segmentation, cultural analysis, competitive intelligence, and trend interpretation.
• - Fluency across digital, social, content, integrated marketing, CRM, and customer journey strategy.
• - A clear understanding of how strategy guides art direction, copywriting, design, content, production, media, and performance.
• - The ability to distinguish a compelling insight from an interesting observation.
• - Exceptional writing, editing, verbal communication, facilitation, and presentation skills.
• - Advanced proficiency in PowerPoint or Keynote.