Creative Strategist, UGC & Drama Ads at ZING | Los Angeles County, CA

ZING

Creative Strategist, UGC & Drama Ads

Los Angeles County, CA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Owns performance-driven script creation for ads across mobile games and app campaigns, turning footage into testable angles and guiding production with the creative lead.

Script ideation and variations for hooks, pacing, and CTAs across formats.
AI-assisted workflows to accelerate writing and production prep.
Translate concepts into prompts and briefs that yield repeatable, testable creative patterns.

Job Description

Write performance-driven UGC ad scripts for mobile games and app-related campaigns
Develop short-form drama ad scripts based on existing scenes, emotional hooks, and key moments
Break down current ad creatives and drama materials to identify strong hooks, pacing, emotional triggers, and conversion points
Turn existing footage, drama scenes, and references into new testable script angles and creative concepts
Generate multiple script variations for different hooks, structures, tones, and audience segments
Use AI tools to accelerate script writing, concept iteration, creative ideation, and production prep
Support AI-assisted creative workflows by translating concepts and scripts into usable prompts, references, and production-ready directions
Work closely with the creative lead and post-production teams to provide script briefs, edit notes, and creative direction
Organize and summarize learnings from top-performing ads into reusable creative patterns and frameworks

1–3+ years of experience in performance creative, ad scripting, paid social creative, UGC scripting, short-form video strategy, or related roles
Strong ability to write hooks, ad scripts, UGC concepts, and conversion-oriented creative angles
Ability to break down existing ad creatives and turn them into stronger testable script ideas
Familiarity with AI tools for writing, ideation, image/video generation, or creative workflow support
Strong sense of audience psychology, pacing, emotional hooks, and CTA structure
Excellent written English and strong communication skills
Comfortable working in a fast-moving, feedback-heavy environment
Experience in gaming, entertainment, streaming, or narrative-driven content is a plus