Responsibilities

• This seat runs paid acquisition for our program: high-level B2B media on Meta, and the creative going into it.
• You run the ads AND you build the angles, hooks, and copy that make them work.
• A media buyer who can't talk creative is only half the picture, and so is a creative who can't run the account.
• This is a senior seat. If you've been running serious B2B spend and building the creative behind it, we'd love to talk.
• Media buying — your primary. You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• This is high-level B2B lead gen, not e-com, and you've done it before at real scale.
• You diagnose at the concept level, is this angle dead or is the hook, is the offer wrong or the persona too broad, because you're also the one who built the creative.
• Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page.
• Our funnel is VSL to book-a-call, and that's a hard creative problem on purpose.
• A B2B VSL has to hold a skeptical, sophisticated buyer through education before the offer shows up.
• The foundation under all of it is direct-response copywriting.
• If the message isn't dialed in, nothing else lands, no format, no targeting, no spend saves a weak message.
• You write the message that makes a cold agency owner stop and say yes.
• Organic, part of the same acquisition engine. Instagram organic and YouTube organic aren't a side project here, they're part of our client acquisition ecosystem, the same goal as paid, a different channel.
• Once you're in the creative, turning our coaching calls and winning angles into organic content and YouTube scripts is the same muscle pointed at another way to bring clients in.
• You'll help own that strategy and scripting too.
• Coaching. You'll run a weekly group coaching call with our students, showing them what's working in our ads right now and helping them sharpen their own B2B strategy, and you'll be the one who steps in with feedback when they have questions along the way.
• You're not doing support and you're not on client calls.
• The reason you can do this is that you run this stuff yourself, you're the expert in the room.
• What you've done — both halves, both at a high level

Requirements

• Located in the US or Canada. Required, you work directly with our team.
• Able to work 9am–6pm ET.

Preferred

• Google Ads and YouTube Ads experience.
• AI built into your workflow.
• Experience with organic content or growing an audience of your own.

Benefits

• Full medical, dental, and vision.
• Paid time off.
• Fully remote.
• Direct access to the founders who've built real agencies and lived the exact path our students are on.