Creative Strategist

USA (Remote)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end creative strategy and testing for Meta ads, turning psychology into high-performing concepts across UGC, VSLs, founder-led, and educational formats.

  • Own creative framing, hooks, and formats that drive direct-response outcomes.
  • Collaborate with media buyers, editors, UGC creators, and founders to translate data into iterative ad concepts.
  • Align campaigns with performance data, testing frameworks, and audience psychology to scale winning creatives.

Job Description

Responsibilities

  • Writing Meta ad scripts
  • Developing creative angles and hooks
  • Turning customer psychology into winning ads
  • Building concepts for different creative formats
  • Iterating based on performance data
  • UGC-style ads
  • Long-form VSLs
  • Founder-led videos
  • Educational ads
  • Problem/solution ads

Requirements

  • Minimum 1 year experience in creative strategy for Meta ads
  • Strong English writing and communication skills
  • Strong understanding of direct-response advertising
  • Experience writing ad scripts and hooks
  • Understanding of customer psychology and awareness levels
  • Ability to analyse what makes ads perform
  • Experience working with UGC creators and editors
  • Comfortable in a fast-paced remote environment
  • Hungry, proactive, and willing to work hard

Preferred

  • Copywriting background
  • DTC ecommerce experience
  • Skincare/wellness/health category experience
  • Experience scaling winning ad creatives
  • Understanding of creative testing frameworks
  • Experience analysing Meta performance metrics

Benefits

  • Fully remote team
  • High ownership and creative freedom
  • Work directly with founders and senior marketing team
  • Opportunity to help shape a category-leading skincare company
  • Fast-growing international brand
  • Heavy focus on performance creative
Sven's Island Natural Remedies logo

Sven's Island Natural Remedies

Svens Island is a New Zealand-based skin remedy brand on a mission to bring gentle, natural, and effective relief to eczema-prone skin – without compromise.We exist for the people who’ve tried everything. The exhausted parents who just want their child to sleep through the night without scratching. The adults who have spent decades managing flare-ups, only to be told to “just use more steroids.” We know the frustration, the fatigue, and the fear – and we believe you deserve better.That’s why we created Svens Island: a range of dermatologist-tested, 100% natural skin solutions that soothe, protect, and support sensitive skin – without the side effects.Formulated with healing botanicals like Kanuka oil, Manuka honey, and Kawakawa leaf – all sustainably harvested from our remote island farm in the Hauraki Gulf – our products are proudly steroid-free, safe for babies, and trusted by thousands across New Zealand, Australia, and beyond.🌿 Natural AND effective.🧪 Dermatologist-tested.🍼 Safe for babies & sensitive skin.🇳🇿 Made in New Zealand.💤 Relief from itch, dryness, and sleepless nights.We don’t promise a cure. But we do promise care. Because for many, just finding something that calms the skin – without burning, stinging, or fear – can be life-changing.If you’ve been searching for a more compassionate, transparent, and natural approach to managing eczema and irritated skin, you’ve found your island.Join the movement for safer skin relief.Explore our remedies at svensisland.com.au

Founded in 2010
Aotea/Great Barrier Local Board Area, Auckland, NZL
3 employees (1 in marketing)

Traffic Signals

Monthly Visitors
60.7K
Traffic Source Mix
Search
42.2%
Direct
38.2%
Referral
4.6%
Social
12.5%
Paid
2.3%

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (33% of company)