Own the end-to-end creative engine for US-focused performance campaigns, turning bold concepts into scalable assets and cross‑channel tests that hit KPI targets while collaborating with designers, copywriters, and clients.

• Creative & Production: define a 3–6 month production roadmap, develop angles/hooks/USPs, and plan assets for TikTok, Instagram, Facebook, YouTube, and more.
• Delivery & QA: structure briefs, workflows, timelines, ensure on-time output, rigorous QA, and high-quality creative across formats.
• Collaboration & Strategy: build strong client relationships, present persuasive concepts, stay ahead of cultural/platform trends, and translate brand identities into performance creative.