Creative Strategist, PV Brand Partnership Studio

Santa Monica, CA (On-site)

$141K/yr – $191K/yrSenior Level8+ years expFull time

Posted 11 days ago

Job Summary

Own the creative strategy and end-to-end delivery for Prime Video Brand Partnerships, guiding briefs from qualification through to pitch, while coordinating cross-functional teams and leveraging data and AI tools to maximize win rates.

  • Own creative development sessions and proactive title packaging
  • Navigate stakeholder ecosystems to drive pipeline quality and client impact

Job Description

Responsibilities

  • You will qualify inbound briefs against defined criteria (win probability, budget confirmation, title-brand alignment, timeline feasibility) and route demand to the correct tier.
  • You will respond to qualified client RFPs with compelling proposals that connect brand objectives to Prime Video IP, talent, and audience.
  • You will attend client meetings, pitches, and collaborative work sessions to translate, and educate, PV Brand Partnerships to customers and media agencies.
  • You will develop proactive title packages, identifying advertiser vertical needs and content opportunities before demand arrives.
  • You will conceptualize campaigns in a fast-paced, collaborative environment while managing multiple projects with multiple stakeholders across Sales, GTM, Studios, and Production.
  • You will articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they're effectively communicated and creatively differentiated.
  • You will serve as the strategic bridge between the sales organization and the creative team — protecting Studio capacity while maximizing pipeline quality and win rates. You will ensure that all concepts delivered meet Amazon's bar-raising standard. You will work hard, have fun, and make history.
  • A day in the life: Creative: You lead strategic creative development sessions for qualified briefs, guide cross-functional teams through innovative program design, and champion breakthrough ideas from concept through pitch.
  • Qualification & Routing: You assess incoming demand against the qualification gate, make binding go/no-go decisions on which briefs enter the custom pipeline, and redirect non-qualifying demand to appropriate tiers with clear rationale.
  • Data-Driven Approach: You analyze title performance data, audience signals, and campaign history to inform creative recommendations and brand-title matching decisions.

Requirements

  • 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
  • Bachelor's degree
  • Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience with end-to-end project management
  • Experience presenting creative concepts effectively to senior executives

Preferred

  • Knowledge of InDesign, Photoshop, Illustrator, Keynote
  • Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
  • Experience leading creative development of innovative creative from concept to delivery
  • Experience managing multiple projects and meeting aggressive deadlines
  • Experience driving results through digital marketing and multi-channel campaigns

Benefits

  • The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)

Salaries

Posted range

$141K/yr – $191K/yr

Taken straight from the job posting.

See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K

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Creative Strategist, PV Brand Partnership Studio

Amazon · Santa Monica, CA · On-site