Public Locomotion

Creative Strategist

California, MO (Remote)

Salary Not AvailableMid Level3+ years expPart time

Posted 4 months ago

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Job Summary

Drive the creative strategy loop by turning research into testable briefs and high-impact assets.

  • Own the end-to-end creative testing loop from research through iteration
  • Must-have: 3+ years in creative strategy at a DTC/ecommerce brand
  • Standout: Collaborate with the founder and media team to drive rapid performance gains

Job Description

Responsibilities

  • Analyze customer insights (comments, reviews, competitor ads)
  • Identify key pain points, objections, and motivations
  • Develop and refine customer personas and messaging angles
  • Translate research into creative hypotheses and testing roadmap
  • Propose hooks, angles, concepts - prioritize ideas based on expected impact
  • Write concise creative briefs for creators/editors/designers
  • Clearly define objective, message, hook, and variations of each asset
  • Review ad performance data (hook rate, hold rate, CTR, CPA, etc.)
  • Identify what’s working, what’s not, and why
  • Turn insights into new tests

Requirements

  • 3+ years in a creative strategy or similar role at a DTC/ecommerce brand
  • Strong understanding of Meta performance marketing
  • Experience working closely with media buyers
  • Comfortable analyzing ad performance and making decisions from data
  • Clear, structured thinker who can turn insights into action

Preferred

  • Ability to create simple static ads (Canva, Figma, etc.)