Responsibilities

• Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok
• Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts
• Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives
• Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams
• Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas.
• Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity
• Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement
• Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated
• Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement
• Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations.

Requirements

• 3–6+ years of experience in creative strategy, performance marketing, paid social, growth marketing, content strategy, or related roles.
• Experience developing paid ad creative for DTC, eCommerce, CPG, wellness, supplements, health, beauty, lifestyle, or digitally native consumer brands.
• Strong understanding of Meta, TikTok, YouTube, Google, UGC, creator-led content, and paid social creative formats.
• Ability to write clear creative briefs, ad hooks, scripts, messaging angles, and testing hypotheses.
• Strong analytical fluency; you can read performance data and translate it into actionable creative direction.
• Understanding of acquisition metrics such as CAC, CPA, ROAS, CTR, CVR, AOV, LTV, and creative fatigue.
• Strong customer research instincts, including the ability to mine reviews, comments, surveys, competitor ads, and product insights for creative angles.
• Comfort working with designers, editors, creators, copywriters, agencies, and performance marketers.
• Ability to operate in a lean, fast-moving environment with ambiguity, limited resources, and high expectations.
• Interest in health, wellness, supplements, and consumer behavior.

Preferred

• Familiarity with AI tools for creative generation
• Passion for health and wellness

Benefits

• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• 401K + Match
• ClassPass membership
• Flexible working options
• Team Events
• Product Discounts