Fyndr

Creative Strategist for Performance Ads

USA (Remote)

Salary Not AvailableMid Level3+ years expContract

Posted 3 months ago

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Job Summary

Drive Meta performance creative strategy for paid social, focusing on UGC and hooks, with data-driven testing and collaboration with media buyers.

  • Own the hook testing process and creative iterations across Meta campaigns.
  • Must-have: 3+ years in Meta performance creative strategy.
  • Standout: Experience writing UGC scripts and creator briefs for paid social campaigns.

Job Description

Responsibilities

  • Develop ad concepts for UGC, parent-focused stories, problem/solution ads, and educational or lifestyle angles
  • Write creator briefs including hooks, script flow, CTA direction, and messaging guidance
  • Build and manage a structured hook testing process across Meta creatives
  • Work closely with the media buyer to improve creative testing and campaign performance
  • Review weekly creative performance and recommend new iterations based on data

Requirements

  • 3+ years of experience in Meta performance creative strategy
  • Strong understanding of direct-response and conversion-focused creatives
  • Experience writing UGC scripts and creator briefs for paid social campaigns
  • Comfortable analysing CTR, watch time, CPA, hook rate, and creative performance metrics
  • Experience working with consumer apps, subscription products, or DTC brands

Preferred

  • Experience in parenting, education, wellness, or family-focused brands
  • Experience managing creator-led Meta ad campaigns
  • Strong understanding of consumer psychology and performance messaging