Responsibilities

• Own paid creative across our partner roster. Every ad that runs for every partner comes out of your process. You're not supporting a creative team. You are the creative function.
• Ship 30–50 creative assets per week. In practice that's 10–15 net-new angles, each built into three to four variants across hook, format, and creator. Launch weeks are heavier. You'll need a system, not heroics.
• Write talking-head scripts for partners and creators. Our partners are the face of their own brands and many film their own ads. You'll be writing words a founder says to camera — so the script has to sound like them, not like you. You'll also brief and script for our UGC creator roster.
• Run the UGC pipeline. Brief creators, manage delivery, hold the line on quality and turnaround. You own hitting the weekly number, which means you own the system that gets you there.
• Produce AI creative in Higgsfield. We use AI video seriously, not as a gimmick. You'll generate, iterate, and test AI-assisted creative alongside human-filmed UGC. If you haven't used Higgsfield specifically, fluency with the category transfers.
• Run the loop with media buying. Our buyers will tell you what's spending, what's fatiguing, and what just broke. You translate that into the next round of tests in hours, not weeks. Daily conversation, not a weekly report.
• Go deep on ICP, one partner at a time. Every partner has a different avatar — salon owners going independent, party planners going full-time, event space operators, funnel builders. You'll learn their language, their objections, and the specific fear that keeps them stuck, and you'll maintain a living master strategy doc per partner that captures it.
• Watch the space and translate. Platform shifts, format changes, what's working in adjacent info verticals. Bring it back as testable angles, not as a trends deck.

Requirements

• 2+ years in performance marketing or performance creative. You've written scripts that ran with real budget behind them and watched them win or die.
• You understand the full funnel. Ad → registration → show-up → five days of challenge → offer → close. You know a cheap lead who never shows is worse than an expensive one who does, and you can write toward show-up rate rather than just CPL.
• You generate angles at volume. Twenty hooks in an hour doesn't scare you. You have a research process, not a muse.
• You can hear a voice and write in it. Our partners have distinct personalities. Your scripts have to sound like them.
• You're numerate about creative. You can read a Meta breakdown and tell a hook problem from an offer problem from an audience problem.
• You're comfortable being the one who decides. No creative director above you. You'll be wrong sometimes and you'll need to be fine with that.

Preferred

• Direct experience advertising coaching programs, courses, masterminds, or high-ticket info offers
• Familiarity with challenge or webinar launch frameworks
• Hands-on with GoHighLevel
• You've been on camera yourself