Creative Director, Performance Marketing

San Francisco, CA (On-site)

$190K/yr – $200K/yrSenior Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own and direct creative across paid marketing surfaces while ensuring coherence from impression to activation, and shape the brand expression across channels. You will build and own the creative testing framework, oversee high-volume QC, and drive the organic-to-paid pipeline in partnership with growth to maximize performance and profitability.

Lead creative across Meta, YouTube, CTV, lifecycle, and CRO with multi-channel budgets
Build scalable testing frameworks and briefs for each sprint
Align organic and paid creative with cross-functional teams to optimize the customer journey

Job Description

Responsibilities

Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation.
Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience
Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint.
Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
Work with the growth team on performance analytics to track what's working and iterate on best performers

Requirements

5+ years of experience in creative direction for performance marketing
Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
Experience building creative testing frameworks and production pipelines at scale
Comfort with full-funnel creative: ads, landing pages, email, CRO
Bias for clear systems and documentation
Active use of AI-enabled tools, automation, and workflows

Benefits

comprehensive health coverage, remote-first workplace, unlimited PTO — plus extra fun perks!

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