Creative Strategist at Lume Deodorant | Minneapolis, MN

Creative Strategist

Minneapolis, MN (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end creative engine for Mando, driving concepting, production, and rapid iteration across partnerships, UGC, and TV-ad concepts while partnering with a senior strategist to ensure sharp, customer-informed outcomes.

Creative Ownership: lead concepting, briefing, and sign-off for Stills, B-Roll, and Partnership/UGC ads.
Creator Operations: manage sourcing, contracting, payment, and whitelisting to run the full pipeline with efficiency.
Rapid Iteration & Tools: quickly recut and remix ads and leverage AI/analytics to scale creative output informed by customer feedback.

Job Description

Responsibilities

Own Mando creative across Stills, B-Roll, and Partnership/UGC ads. You lead concepting, briefing, and sign-off. Our senior strategist supports and pressure-tests.
Partner with our senior strategist on TV spots, supporting on agency selection and co-leading creative review.
Run all creator operations for Mando partnership and UGC work: sourcing, briefing, contracting, payment, whitelisting, the whole pipeline.
Develop original ad ideas. Hooks, concepts, scripts. Bring them to the senior strategist for feedback and sharpen from there.
Recut and remix existing ads quickly to generate high-volume creative iterations.
Collaborate with video editors to turn existing footage into fresh ad concepts. Brief clearly and review with a strong creative eye.
Cut and produce ads yourself when needed.
Pick up new tools fast. AI creative platforms, editing software, growth analytics. Get fluent quickly.
Stay close to the customer. Watch ads, read comments, study reviews, and use those insights to inform every creative decision.

Requirements

3 to 5 years of experience in creative strategy, content production, performance marketing, or a related field.
A track record of owning creative for a brand or product line, not just contributing to it.
Hands-on experience editing video (Premiere, CapCut, DaVinci Resolve, or similar).
Solid direct-response or performance advertising chops. You understand what makes an ad convert, not just look good.
Portfolio or work samples showing creative range.

Preferred

Experience running creator operations end-to-end (sourcing, briefing, contracting, whitelisting) is a strong plus.
Familiarity with AI creative tools (e.g., AdCreative.ai, Midjourney, Runway, or similar) is a strong plus.

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from our family of brands

Lume Deodorant

4.1 Glassdoor

Founded in 2017, by Dr. Shannon Klingman, M.D., Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.Lume and Mando are part of Mammoth Brands, the modern CPG company. Driven by a mission to “Create Things People Like More”, the company’s growing family of brands—Harry’s, Flamingo, Lume and Mando—offers exceptional products that speak to today’s consumer, and as a result have become an essential part of millions of people’s daily routines.

Founded in 2017

Salt Lake City, Utah, USA

125 employees (28 in marketing)

www.lumedeodorant.com

77% recommend to a friend

68% CEO approval