Creative Strategist Lead at Faceplant Creative | Austin, TX | $90K/yr – $110K/yr

Faceplant Creative

Creative Strategist Lead

Austin, TX (On-site)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end social strategy from discovery to presentation, shaping blueprints, messaging, and performance reviews for multiple client types.

Strategic ownership: blueprint onboarding, diagnosing goals, audience, and category dynamics.
Performance framework: KPI setup and monthly narratives driving actionable recommendations.
Proactive guidance: spotting shifts and leading quarterly reviews across accounts.

Job Description

Strategic blueprints and onboarding: Leading strategic immersion and blueprint development for every new client
Diagnosing client business goals, audience interests, and category dynamics
Defining creative pillars and messaging architecture per account
Building the KPI framework that measures success
Presenting strategy to clients in a way that earns trust and buy-in
Ongoing strategic stewardship: Owning monthly performance narratives, turning data into actionable recommendations
Leading quarterly strategic reviews and pivots
Spotting when strategy needs to evolve based on performance or market changes
Proactively bringing ideas to clients (not just executing on requests)
Running QBRs and strategic check-ins with senior client stakeholders
Writing briefs for new concepts, campaigns, and complex creative challenges
Reviewing briefs the junior strategist writes for recurring content
Translating strategy into clear creative direction the team can execute on
Mentoring and developing our junior strategists
Setting the quality bar for strategic output across the agency
Reviewing strategic work+ content before it leaves the agency
Developing reusable frameworks and templates so our strategy work compounds over time
Contributing to agency POV on what works in social strategy right now
Staying current on platform changes, format trends, and category shifts
Spotting patterns across accounts that inform how we work
Sharing strategic insights proactively with clients and the team

Faceplant Creative

We're a performance marketing agency specializing in paid social for direct to consumer brands. We offer data-driven creative strategy, content creation, A/B testing, and ad optimization for brands looking to increase their ROI from social media ads.

Founded in 2019

Austin, Texas, USA

8 employees (5 in marketing)

www.faceplantcreative.com