Responsibilities

• Creative Briefs - Assist in creating creative briefs and participating in conversations with clients to help extract the necessary information for our internal teams to be successful creatively. Briefs can span all phases of project work from concepting through content creation.
• Insight Development - Support creative concept development by conducting market and industry analysis, cultural trend research, and audience research to provide essential insights for brand comprehension.
• Persona Development - Collaborate with Experience Designers to define personas and user groups. This includes conducting secondary research as needed to understand user demographics, motivations, needs, and pain points within a given space.
• User Journey Development - Partner with Experience Designers to help develop user journeys of a space; thinking about how guests and users move through a space and how to arrange brand messaging in a way that makes sense from a storytelling and experience design strategy.
• Content Strategy Development - Assist in developing the overall content and messaging strategy. When required, contribute to writing the final copy.
• Proofreading - Ensure decks and content are meticulously reviewed and proofread for accuracy and error-free presentation.

Requirements

• Exceptional writing ability with a keen sense for capturing appropriate storytelling, tone and ideas.
• Must have excellent collaboration and communication skills.
• Interest in a combination of strategy and design, developing a holistic narrative vision for a space.
• Knowledge of current social media best practices and key platforms, in addition to prior experience developing and executing social media strategies.
• An awareness of current aesthetic, cultural, and popular trends
• Ability to conduct research, including market, trend, and competitive analysis. Capable of interpreting data and translating findings into clear, actionable insights to assist with creative strategy and help inform decision-making.
• A strong understanding of marketing.

Preferred

• Experience crafting creative concepts in response to marketing briefs would be a bonus.