Responsibilities - Market Research: Dive deep into direct and indirect competitors, audience pain points, and emerging trends to identify unique campaign opportunities. Regularly revisit research to refine strategies. - Positioning and Differentiation: Use research to craft compelling product positioning, whether through superior product benefits, identity marketing, or introducing new mechanisms to the market. - Hook Development: Write and test engaging hooks that stop audiences from scrolling, capturing their attention with relevance, curiosity, and implied benefits. - Campaign Execution: Collaborate with media buyers, account managers, and content teams to bring creative concepts to life and ensure seamless integration across channels like Facebook, Instagram, TikTok, X, and LinkedIn. - Performance Optimization: Partner with analytics teams to evaluate campaign outcomes, iterate on strategies, and identify new opportunities for scaling successful creatives. - Visual Storytelling: Incorporate research findings to craft visually captivating ads, whether photos or videos, that effectively communicate the product’s benefits or solve the consumer's problem. - Continual Testing: Implement a process of iterative testing, leveraging learnings from previous campaigns to optimize performance and scalability. - Client Presentations: Articulate creative decisions, strategies, and performance outcomes in client meetings Requirements - Strong understanding of consumer psychology, identity marketing, and advanced advertising techniques, including reinforcing desire and overcoming objections. - Expertise in crafting hooks, scripting videos, and creating visuals aligned with audience desires and product benefits. - Proficiency in ad platforms, social media management, and analytics tools, focusing on campaign performance optimization. - Proven ability to develop and execute successful social media ad campaigns across platforms, adhering to best practices and ad format guidelines. - Exceptional creative thinking, problem-solving, and attention to detail. - Excellent communication and presentation skills, with the ability to collaborate across teams and articulate creative strategies to clients. - Ability to thrive in fast-paced, deadline-driven environments while staying ahead of industry trends. - Bachelor's degree in Marketing, Advertising, Communications, or a related field. - 1-3 years of experience in creative strategy or a similar role within an advertising agency or digital marketing environment. - Candidates will be required to pass a pre-employment background check. Benefits - Health Insurance. - Dental Insurance. - Vision Insurance. - Life Insurance. - Parental Leave. - Employee Discount’s. - 401(k) Retirement Plan. - Responsible Time Off Policy. - Flexible Schedule (hybrid schedule/half day on Friday’s).