Creative Strategist

New York City, NY (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own creative development and testing for social and native ads, turning data into repeatable concepts and scalable formats; own creator briefs and end-to-end production with brand alignment across platforms.

  • Creative ownership: ideate, brief, and test hooks, formats, and visuals for creator-led and UGC campaigns.
  • Performance-driven iteration: translate ad data into fresh concepts and scalable formats and manage asset production end-to-end.
  • Creator management and briefs: manage creator briefs, submissions, feedback, and ensure on-brand final delivery.

Job Description

Responsibilities - Collaborate with the Creative, Content, and Growth Marketing teams to develop high-performing creative for social and native ad placements. - Analyze ad-level performance, document learnings, and translate insights into new concepts, messaging angles, hooks, formats, and visual approaches. - Maintain a backlog of testable concepts and pitch new ideas during weekly Creative Team meetings. - Stay informed about emerging social media, advertising, creator, and design trends and apply relevant insights to client campaigns. - Write briefs, scripts, hooks, messaging angles, and shot lists for creator-led, UGC, and internally produced content. - Create and edit paid media assets, including short-form video, on-camera content, voiceovers, product demonstrations, lifestyle footage, photography, and static graphics. - Source and manage creators, communicate campaign requirements, review submissions, and oversee feedback and revisions through final delivery. - Ensure all content feels authentic, aligns with client brand identities, and meets platform and performance requirements. - Contribute original content to GeistM’s internal UGC and photography library. - Develop adaptable creative styles, templates, layouts, and visual elements for paid media campaigns. Requirements - Bachelor’s degree in Marketing, Media, Design, Advertising, Communications, or a related field. - 2-3 years of experience developing and producing short-form social or performance marketing content. - Experience using advertising performance data or creative insights to inform concepts and iterations. - Strong concepting and copywriting skills, including experience developing hooks, scripts, briefs, messaging angles, and shot lists. - Hands-on experience filming, designing, editing, and producing creative assets from scratch. - Proficiency in tools such as CapCut, Final Cut Pro, Adobe Creative Cloud, Figma, and/or Canva. - Strong understanding of design principles, social platforms, content formats, and paid media requirements. - Excellent communication, organization, and project-management skills. - Experience working directly with creators or influencers is preferred. - Comfort appearing on camera and recording voiceovers is strongly preferred. - Experience using AI tools to support and streamline creative production. - A portfolio demonstrating both creative strategy and execution is required; LinkedIn profiles alone will not be accepted. Benefits - Great coworkers and a fun collaborative environment; - Required 1 day in office per week; - Career growth opportunities; - Opportunity to work with clients globally; - Many technical and business challenges to solve.
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GeistM

GeistM leverages proprietary technology and strategic integrations with key players in content creation, distribution, real-time analytics, and social sharing to drive profitable customer acquisition at scale. We offer network optimization, publisher optimization, headline optimization, content creation, content enhancement, A/B and multivariate testing, landing page optimization, network scaling and social scaling to maximize profitable customer conversion and efficiency of spend.

Founded in 2011
New York, New York, US
42 employees (23 in marketing)